Chicago, IL – Building Signs

Competition is tough in the Chicagoland area. We at SIGNificant Graphics understand this. That’s why we are dedicated to providing you with the best, eye-catching, durable, and cost effective signage you can buy. Signage can have a really big effect on business when it is on the exterior of your building. Building signs identify who you are to the world. As such, building signs are very important. Here are six ways you can use building signs.

  • To Identify your Business

Let’s not overlook the obvious. The primary purpose of a building sign is to identify your building. It’s how people know what’s inside. In this respect, all public and commercial buildings need effective building signage. You need a way to say the world, “Hey, this is who we are, and we’re over here”. And this is as true for restaurants as it is for banks as it is for post offices and anything else.

  • To Promote your Business

Not all building signs are as a dry as a sign that merely states, “Bucktown-Wicker Park Branch, Chicago Public Library”. Indeed, for a for-profit business, a building sign should not be so subdued. You can have your business’s slogan underneath its name. Or include a logo. Or put something on the building sign that promotes your business, like the large number of items you have in stock or how many customers you have served.

  • To Catch People’s Eye

The purpose of every sign whether it’s a street sign, a neon casino sign, or a “Right Lane Must Exit” sign, is to catch people’s attention. Your building sign is no good if people can’t see it. And the same is true for your building. Nobody is going to go into your business if they don’t notice it. That’s why, while it’s important to have a building sign actually on your building, it may also be beneficial having a sign that identifies your building at the edge of your property, by the street, for example.

  • To Promote your Brand

There’s out-and-out promoting your business or its product/service, and then there’s promoting your brand. You can do with this with your slogan or logo, of course, but there are more subtle ways to promote your brand with a building sign, as well. Think of color schemes. The most successful brands have uniform color schemes, and even uniform fonts. Given this, it’s important that your building sign has the same color scheme and typeface as the rest of your building and promotional materials.

  • To Really Stand Out

Sometimes it pays to really stand out. Sometimes it doesn’t. If you want to make a really bold statement, think of something unusual for your building sing. Something colorful, maybe incorporating images of some kind, or even just a wacky shape. This isn’t the best idea for very professional businesses, but if you want to come off as fun and unique, go for it!

  • Contact SIGNificant Graphics

We’ve only just scratched the surface of what you can do with building signs and what building signs can do for you. To learn more or to request a quote for a professionally made, high quality, durable, and eye-catching building sign, please contact SIGNificant Graphics, either at our website or by calling us at 312-IMPRESS (467-7377).


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